Why Body-on-Frame Still Matters

Body-on-frame is not nostalgia. For trucks and SUVs built around work, repair, towing, and long ownership, the structure matters. Ritz Motors is building around serviceability and durability from the frame up.

Ritz Motors is centered on repairable, direct-order, full-size American truck and SUV utility with a planned starting price under $30,000. The $35 reservation is refundable until order conversion, and Ritz Motors has not announced a vehicle order date yet.